Factual Storytelling School

FACTUAL STORYTELLING SCHOOL

Learn the most important professional skills you need, but haven't been taught - how to communicate your work to others

Enrol Now £99.00 Free Preview

Course curriculum

1. Meet Matt Walker - the Lead Instructor at the Factual Storytelling School
  FREE PREVIEW
1. UNDERSTAND THE PRINCIPLES OF COMMUNICATION
2. THE FOUNDATIONS OF EFFECTIVE COMMUNICATION
  FREE PREVIEW
3. SET YOURSELF UP TO SUCCEED
4. WHO YOU ARE
5. YOUR POINT OF VIEW
6. WHERE IS YOUR STORY LOCATED?
7. WHICH GENRE TO USE
8. COMMUNICATION MISTAKES TO AVOID
9. MORE COMMUNICATION MISTAKES TO AVOID
1. WHY AUDIENCES DIFFER
2. WHERE TO FIND AUDIENCES
3. WHY AUDIENCE CULTURE MATTERS
4. LEARN TO LISTEN TO YOUR AUDIENCE
5. COMPETE FOR YOUR AUDIENCE
6. INCREASE AUDIENCE ENGAGEMENT
7. WHAT YOUR AUDIENCE EXPECTS
8. HOW WILL YOUR AUDIENCE REACT?
1. HOW STORIES ADD VALUE
2. HOW STORIES CREATE IMPACT
3. IT’S TIME TO GET EMOTIONAL
4. THE POWER OF STORY
5. WHAT IS A STORY?
6. THE STAR OF THE STORY
7. CREATING STORIES ABOUT THINGS
8. WHY STORIES ARE BETTER THAN FACTS
9. FINDING STORIES IN YOUR WORK
1. CHOOSING THE RIGHT STORY
2. PROMOTING SOMETHING NEW
3. ASPIRING TO SUCCESS
4. OVERCOMING ADVERSITY
5. THE QUEST TO ACHIEVE
6. CLARIFYING CONFUSION
7. VALUABLE EXPERIENCES
8. YOU, REBORN
9. A TRAGIC EVENT
10. STRATEGIC SIGNATURE STORIES
1. THE IMPORTANCE OF STRUCTURE
2. WHY YOU NEED A GOOD HOOK
3. HOW TO INTRODUCE CONTENT
4. TYPES OF ENGAGING INTRODUCTION
5. THE ART OF SIGNPOSTING
6. CHARACTERISTICS OF ENGAGING CONTENT
7. TECHNIQUES FOR CREATE ENGAGING CONTENT
8. CONTENT PITFALLS TO AVOID
1. TURN YOUR CONTENT INTO NEWS
2. WRITE IMPACTFUL FEATURES
3. HOW TO INFLUENCE OPINION
4. COMPELLING INTERVIEWS
5. CRAFTING VIDEOS PEOPLE WILL WATCH
6. WHAT MAKES A GOOD PODCAST?
7. WHY YOU MUST SCRIPT AND STORYBOARD
8. WRITING EFFECTIVE EMAILS
9. CREATING POWERFUL PRESENTATIONS
  FREE PREVIEW
10. AUTHORING CAPTIVATING REPORTS
11. CAMPAIGNS THAT INFLUENCE
12. REACHING THE MEDIA
13. PROFESSIONAL CLIENT BRIEFS
14. THE EXCITEMENT OF COMPETITIONS
15. PERSUASIVE BLOGS AND NEWSLETTERS
1. FOLLOW THE PROCESS
2. THE IMPORTANCE OF EDITING YOURSELF
3. WHAT NOT TO SAY
4. FIVE KEY WAYS TO EDIT
5. EDIT FOR IMPACT
6. EDIT FOR ACCURACY
7. EDIT FOR COMPREHENSION
8. EDIT FOR BREVITY
9. EDIT FOR STYLE
1. SHOW DON’T TELL
2. VIDEO TIPS AND TECHNIQUES
3. PHOTOGRAPHY TIPS AND TECHNIQUES
4. THE IMPACT OF GRAPHICS
5. THE POWER OF LOGOS AND MOTIFS
6. WHEN TO USE CHARTS AND GRAPHS
7. LEARN TO LOVE DATA
8. EMBRACE INTERACTIVITY
1. APPRECIATE DESIGN FUNDAMENTALS
  FREE PREVIEW
2. CREATE COMPELLING ENTRY POINTS
3. LEAD THE EYE
4. WHY LAYOUT MATTERS
5. USE COLOUR THEORY
6. THE IMPORTANCE OF CONTRAST
7. THE RULES OF TYPOGRAPHY
8. STYLE GUIDES MATTER
1. LEARN TO BE CREATIVE
2. UNDERSTAND THE COMMISSIONING BUSINESS
3. STAY LEGAL
4. OPTIMISING YOUR CONTENT
5. THE SCIENCE OF PUBLISHING
6. THE TOOLS YOU NEED
7. KNOW YOUR FILES AND CODECS

About this course

£99.00
92 lessons
13.5 hours of video content
450 page handbook
Multi-award winning instructor

CORPORATE PRICING AVAILABLE

Enrol today

Your multi-award winning instructor

Matt Walker

Matt's 30 year career has been defined by telling factual stories to huge audiences. He has been nominated for a BAFTA for Digital Creativity, won three Webby awards, considered the Oscars of the Internet, two Lovie awards, and a host of national and international digital awards, nominations and honouree mentions. His work has twice been voted the Best Science website on the internet. A senior editor for twenty years at New Scientist magazine and the BBC, his work has reached more than half a billion people. Accolades include producing the highest-rated BBC app, the most shared story across BBC online, and some of the most-read content on BBC websites, across a range of factual genres. Matt now acts as the Editorial and Creative director for Fact & Story, working with organisations such as the World Bank, Wellcome Trust, WHO, GAVI Alliance and Harwell Science and Innovation Campus on international summits, board-level presentations, reports and promotional videos that advance global campaigns and help raise billions of dollars in funding.